Communication, Communication, Communication
Sometimes an idea is so simple it’s hard to believe no one else has thought of it. And sometimes when you are at the centre of something it’s hard to know where to start explaining to those on the outside. This is how I feel about Sibrwd at the minute. But I guess the beauty of successful marketing is to convey brand new ideas in a clear and cool way. I’m still laughing about the article in Saturdays Guardian magazine that said a lady in the 1970′s served her newly bought avocado ‘pears’ with custard for pudding! M & S changed the whole branding following her complaint letter.
This is where we are at the minute, discussing business plans, branding, advertising, website development and how exactly to communicate how brilliant Sibrwd is. Wish us luck!!